We combine creative flair, strategic thinking and commercial acumen to create bespoke solutions that deliver remarkable results.
Effective communication is at the heart of every successful business, creating a strong connection – a bridge – between the brand and its stakeholders.
This bridge is built on your story: the purpose of your business and what makes it unique. Creating a compelling story that reaches the right people requires a tailored approach and a thorough understanding of the interiors and luxury design market. This is where Decorum’s PR team excels. We operate effectively both in print and online; our relationship with the media is the backbone of our work and our diligent approach delivers measurable results.
Your website is the main port of call for your stakeholders, and content that is engaging, informative and professionally written is precisely what will get them hooked.
Through website copywriting and regularly updated blogs we help you share your philosophies, weave engaging stories and drive traffic to your website. We take our work seriously – all our blog posts are created by journalists with years of experience at media companies such as Time Inc, Condé Nast and Hearst.
Lateral thinking is in our DNA – we like to challenge the traditional approach to communications.
Our bespoke solutions are linked directly to your business goals and can be as varied as setting up a branded café space, running a pop-up shop, launching a retailer initiative, producing edible brand material, entering sponsorship partnerships or nurturing new design talent via apprenticeships and competitions. We also work closely with brands to grow their library of lifestyle imagery – by far the most important element when liaising with the media – by organising and managing photoshoots.
We are digital natives. We understand the importance of social media to your business's reputation and your brand’s reach.
We know that one size doesn't fit all, which is why we tailor our social media strategies for every client. Whether you're looking to expand your digital marketing plan, reach international markets, increase exposure among high-net-worth individuals or build relationships with the luxury design, interiors and property trade, we know what works and we're experts at putting it to practice.
The most successful luxury design and interiors brands combine digital communications with face-to-face, reputation-building opportunities.
Looking to host a press event, throw a London Design Week party or open a new showroom on King's Road? We can help you organise the most captivating event, from concept to completion. We also support brands during trade events such as Decorex International and Focus at Chelsea Harbour Design Centre, maximising exposure through collaborations and sponsorship opportunities, organising press packs and driving stand attendance.
Our in-depth knowledge of the luxury design and interiors world, combined with our commercial acumen and communications and branding expertise, makes us perfectly positioned to advise small to medium-sized interiors and design companies on their business plans.
Our talented senior team will provide expert advice – as a one-off session or on an ongoing basis – to help you strategise your creative path and achieve your goals. If you're at the start of your digital communications journey, we recommend attending one of our workshop sessions, which introduce interiors and design businesses to effective social media, PR and blogging activities.